SEO (search engine optimization) means a website optimization for Google search engine. Of course, you should also consider the user and particularly remember about them while optimizing the site for Google. SEO activities are the part of activities that is directly related to the website - it is called On-site activities (optimization). The most important optimization factors include:

  • keywords in the title tag
  • placing keywords in texts that are on the site,
  • selection of optimal headings (h1, h2, h3),
  • appropriate internal linking on the site,
  • optimization of meta tags, description and alts,
  • optimization of site loading time.

Positioning (link building) of websites in Google search engine is a set of actions that a webmaster or agency should perform in order to increase the visibility of the site on Google. Positioning is directed to the so-called Off-site activities i.e. building links to a positioned website. The quality and number of these links directly affect the visibility of the site on Google and this is the most important ranking factor of the Google algorithm.

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Redirects - 301 and others – what are they and how can I use them?

A lot can be read in articles, on social media and in discussion forums about a whole range of different redirects. Redirect 301 seems to be the answer to all our internet woes regarding what can happen to our website. A punishment from Google? Redirect. A new version of the site with a different addressing structure ? Redirect. Increased strength of subpages? Redirect. But what is a redirect anyway…?

Meta tags – the basis of website optimisation

Optimising your website is crucial, but it’s worth starting out with simple things that can result in a higher number of clicks on our search result. One of these are undoubtedly meta tags. Read on to find out why these tags should contain useful, interesting information, and what other characters can have an effect on your website’s visibility.

Internal linking - how to do it properly

Internal linking is the foundation of a well-optimised website. It is also a base for further on-page and off-page activities. Thanks to properly designed subpage structure and appropriate linking for each of them you can achieve a huge success and can be visible in Google, which will, in turn, lead to larger web traffic. Read our manual on internal linking to do it well.

How to choose the best keywords for SEO?

Comprehensive keyword analysis is one of the foundations of proper SEO. If you do not perform a thorough analysis, this may hinder you in the future as your position in the search results for a given phrase may be high, but it does not benefit you in any way.

How does Search Engine Optimization work?

Search Engine Optimization is crucial if you want to be visible on the internet. It can be observed that more people every day are gaining broadband internet access, and today the number of users worldwide exceeds 3 billion. That's proof of one simple concept - if you provide services through the internet, you should take care to get a good search result position for your website so your potential customers can find you. The series of articles which we shall begin right now will show you the basics of SEO, and will give you some advice on how to do it yourself.

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