SEO (search engine optimization) means a website optimization for Google search engine. Of course, you should also consider the user and particularly remember about them while optimizing the site for Google. SEO activities are the part of activities that is directly related to the website - it is called On-site activities (optimization). The most important optimization factors include:

  • keywords in the title tag
  • placing keywords in texts that are on the site,
  • selection of optimal headings (h1, h2, h3),
  • appropriate internal linking on the site,
  • optimization of meta tags, description and alts,
  • optimization of site loading time.

Positioning (link building) of websites in Google search engine is a set of actions that a webmaster or agency should perform in order to increase the visibility of the site on Google. Positioning is directed to the so-called Off-site activities i.e. building links to a positioned website. The quality and number of these links directly affect the visibility of the site on Google and this is the most important ranking factor of the Google algorithm.

We encourage you to read on!

Optimised content for the user and Google - 9 steps and a sample draft for the copywriter

Writing web content is seemingly a pretty easy job. All you have to do is find some free time, sit down in front of your computer, open a blank text document, think of a topic and write... Unfortunately, such an image has no reflection in reality. In this article you will find a description of an effective content creation (planning) process based on solid analysis and a sample draft for a copywriter which is a key part of the process.

Redirects - 301 and others – what are they and how can I use them?

A lot can be read in articles, on social media and in discussion forums about a whole range of different redirects. Redirect 301 seems to be the answer to all our internet woes regarding what can happen to our website. A punishment from Google? Redirect. A new version of the site with a different addressing structure ? Redirect. Increased strength of subpages? Redirect. But what is a redirect anyway…?

Meta tags – the basis of website optimisation

Optimising your website is crucial, but it’s worth starting out with simple things that can result in a higher number of clicks on our search result. One of these are undoubtedly meta tags. Read on to find out why these tags should contain useful, interesting information, and what other characters can have an effect on your website’s visibility.

Why content Marketing is important for SEO?

If your SEO activities are still based on the rules set 2 years ago, you should read about the newest research and strategies which are much more safe to use and visibly increase the number of visits on your page. We propose SEO based on Content Marketing.

How to optimise a language version of a website for SEO purposes?

Websites of today are not simple contact pages but important marketing tools which can be used for different business purposes. Their effectiveness depends on the number of viewers, and this, in turn, is dependent on search engine visibility. Thus, creating an effective strategy for achieving good positions in search results (SEO) is crucial, especially for multi-language sites which aim to obtain users from different parts of the world.

Internal linking - how to do it properly

Internal linking is the foundation of a well-optimised website. It is also a base for further on-page and off-page activities. Thanks to properly designed subpage structure and appropriate linking for each of them you can achieve a huge success and can be visible in Google, which will, in turn, lead to larger web traffic. Read our manual on internal linking to do it well.

A manual for Google Search Console

Google Search Console is a tool that will help you optimise your pages to make them visible in the search engine. But often, incorrect use may lead to decreased traffic. Below, you will find a manual that will help you use GSC properly – you will learn how to operate in this environment and what features of the Console you should care about.

Accelerated mobile pages (AMP) - what is that?

Google has introduced a new feature to its Search Console which allows you to activate Accelerated Mobile Pages (AMP). This option is suited for those who have static pages and wish to make them immediately available to users. Read on to see what philosophy hides behind the AMP.

10 reasons for writing a company blog

A company blog is a very popular form of inbound marketing. It allows for new marketing solutions to be used and is a much better idea than banners, sponsored articles or CPC campaigns. This type of marketing is a great way to promote your products and services. If you have an enterprise, you should write a blog about it. Here are 10 reasons why!

Local SEO - how to deal with it?

Car workshop, hair salon, massage parlour, restaurant – when you search for all these places you aim for the compromise between the distance, price and quality of service. A couple of years ago Google has created a special algorithm that suggests the places which are close to you and at the same time they are recommended by other users. What should you do to be visible in search results for local key phrases? How does the local SEO look like?

Link analysis software explained
Overview of link analysis tools

Analysis of incoming links which direct to a given website is one of the most basic activities of any SEO specialist. Link monitoring allows you to follow the traffic and development of the site and compare it with the actions of your competition. The tools for link analysis are plenty. Some of them are constantly upgraded while others fade into obscurity and are forgotten. Our overview will describe the tools which are the most popular and the most used tools among SEO experts and website owners.

Google Analytics for beginners

SEO activities cannot be completely realized without analysis of website traffic. You simply cannot evaluate the effectiveness of your actions if you are not checking this data. Google Analytics is a free tool which will help you analyze website traffic from different angles. Although it is free, Google Analytics is a very complex tool. Read on if you would like to learn how to use it.

How to choose the best keywords for SEO?

Comprehensive keyword analysis is one of the foundations of proper SEO. If you do not perform a thorough analysis, this may hinder you in the future as your position in the search results for a given phrase may be high, but it does not benefit you in any way.

What is SEO?
How does Search Engine Optimization work?

SEO (Search Engine Optimization) is crucial if you want to be visible on the internet. It can be observed that more people every day are gaining broadband internet access, and today the number of users worldwide exceeds 3 billion. That's proof of one simple concept - if you provide services through the internet, you should take care to get a good search result position for your website so your potential customers can find you. The series of articles which we shall begin right now will show you the basics of SEO, and will give you some advice on how to do it yourself.

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