Writing web content is seemingly a pretty easy job. All you have to do is find some free time, sit down in front of your computer, open a blank text document, think of a topic and write... Unfortunately, such an image has no reflection in reality. In this article you will find a description of an effective content creation (planning) process based on solid analysis and a sample draft for a copywriter which is a key part of the process.
SEO (search engine optimization) means a website optimization for Google search engine. Of course, you should also consider the user and particularly remember about them while optimizing the site for Google. SEO activities are the part of activities that is directly related to the website - it is called On-site activities (optimization). The most important optimization factors include:
- keywords in the title tag
- placing keywords in texts that are on the site,
- selection of optimal headings (h1, h2, h3),
- appropriate internal linking on the site,
- optimization of meta tags, description and alts,
- optimization of site loading time.
Positioning (link building) of websites in Google search engine is a set of actions that a webmaster or agency should perform in order to increase the visibility of the site on Google. Positioning is directed to the so-called Off-site activities i.e. building links to a positioned website. The quality and number of these links directly affect the visibility of the site on Google and this is the most important ranking factor of the Google algorithm.
We encourage you to read on!