Videos are probably the most popular content on the internet. But simply uploading a clip to YouTube is not a marketing campaign. To create a successful advertising in this area you should know what types of video you have at your disposal. This way you can design a coherent and effective video campaign for your company.
E-PR is public relations on the Internet. And it was the Internet that has changed the work of PR people the most. Now everyone can be a sender of information and opinions: both a reputable magazine and a participant in a social platform. You can not underestimate any opinions - even those written on a private blog. The role of PR agencies and PR departments is to create a message from the company, its distribution and promotion, but also to respond to emerging opinions.
The Internet also enables others technologies and transmission speed of information. Press releases and expert content can be available to everyone within a few minutes of their development. PR professionals can use many tools that facilitate contact with journalists, facilitate content distribution and increase their reach.
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