We created this scetion in order to provide you with the latest information about news and changes regarding our platform. Here, you will find useful articles that outline guidelines and advice, so the using WhitePress is easier, smoother and more efficient.
Additionally, reports from all conferences and trainings will be posted here, which as WhitePress we participate in or we have the pleasure to be a media patron.
Enjoy reading!
We are adding new quality parameters for sites and launching in new markets - Italy, Spain and Greece. What does this mean for advertisers? A wider range of publishers and an even more precise selection of sites.
RTB House, a MarTech innovations company, has acquired 100% of the shares of WhitePress, a leading content marketing platform that already enjoys great popularity on the domestic market. The move is set to accelerate the already-ambitious foreign expansion plans of WhitePress as RTB House puts its experience and support behind the platform.
In September, we informed you about the launch of the German market and today we are adding two more countries to our offer. The next step in our international expansion is Croatia and the Netherlands, where we have already acquired leading publishers and native-speaker copywriters.
From now on, websites can be filtered not only by language but also by country.
For example, websites in English may also be filtered by country of origin (e.g. United States, United Kingdom, Australia, Canada, etc.).
After many months of hard work, we also launched our platform in German-speaking countries
Using the WhitePress platform, you can publish content on over 15,000 various websites. These are portals from Poland, Bulgaria, Czechia, Slovakia, Hungary, Romania, Ukraine, United Kingdom, Russia, and less popular niche blogs. In order to improve the quality of our offer, we have amended the quality guidelines for websites since august 2020. In this article, we describe the factors causing rejection of portals or marking them as lower quality. We have also summarized the recent qualitative changes and explained the verification process since august 2020.
We asked the platform customers about what they expect from publishers and what makes the portal's offer attractive to them. Based on their answers, we collected valuable tips in 11 key points. Information about the number of users and SEO parameters is very important, but it turns out that some customers are also looking for custom offers or pay attention to the speed of publication.
