Content marketing, i.e. a strategy that consists in acquiring customers by publication of useful and very attractive content whose purpose is to arouse interest of both the general and specific group of recipients. This method of marketing is based on a one-sided advertising message, aimed at building stable and long-term relationships by involving both people who promote content and their recipients.

The most popular forms of content marketing include:

  • guides
  • sponsored articles
  • ebooks
  • expert articles
  • video
  • webinars
  • iconographics

The task of content marketing, apart from popularizing brands, is creating the basis for building visibility on Google which "promotes" good content. In addition, publishing and promoting popular and high-quality content causes that users naturally link good content, which directly improves the position of the site in the search engine.

Blog Content Marketing is created by the WhitePress editors and people cooperating with us. It includes our private thoughts on the subject of content marketing.

The blog was created to propagate the idea of content marketing and share our knowledge with our readers. We want to show you many aspects that popular content marketing is related to.

In our entries, we try to raise many topics directly and indirectly related to content marketing, showing how extensive this topic is. We hope to provide you with a lot of valuable knowledge, that you can use in practice.

We encourage you to read on!

Content Marketing
How to reduce the bounce rate? Effective ways to improve your bounce rate

The bounce rate is nothing more than the share of visits during which a specific person visited a given page and then left the website. As it turns out in practice, the bounce rate can create a lot of confusion, especially for those website owners who do not have full knowledge of how to interpret it. Here's what to know about bounce rate indicator and how to fight it.

How to choose a WhitePress® portal and achieve your goals

Logic and intuition – these are what advertisers use when choosing a place to publish their articles in WhitePress®. Or rather: this is what they should use. However, that’s not always how it works – the majority are driven by laziness and just ‘go from A to Z’, not really thinking about their aims. Meanwhile, WhitePress® programmers and editors bend over backwards to provide unique indicators, historical data, graphs and quality assessments. And these are something that it is worth making use of!

How much does a good text cost?

It’s worth investing in good texts – that’s according to the gospel of content marketing. And it’s no longer a joke in a world where every successive tweak to the Google algorithm aims to identify and promote good quality in search results. Well-written texts that users find worth reading are no more just a matter of PR. It’s a case of be seen or not be seen in Google search results. OK, so you need to invest in texts – but how much? How much does it actually cost?

Why content Marketing is important for SEO?

If your SEO activities are still based on the rules set 2 years ago, you should read about the newest research and strategies which are much more safe to use and visibly increase the number of visits on your page. We propose SEO based on Content Marketing.

How to start a company blog?

Creation of a company blog is not only a great form of communication, but you can also use it to educate your customers. You can strengthen your relations with the customer and present yourself as an expert in the field even for those who didn't try your services yet. How to use this tool? How to start your official blog?

How to measure the effectiveness of content marketing

Content marketing has gained a lot of popularity in the recent years. If you carefully observe the international marketing trends, you may notice that there is an increase in presentations, infographics and reports shown in a more attractive way and, in turn, their effectiveness is also amplified.

8 types of videos you can use in your content marketing campaign

Videos are probably the most popular content on the internet. But simply uploading a clip to YouTube is not a marketing campaign. To create a successful advertising in this area you should know what types of video you have at your disposal. This way you can design a coherent and effective video campaign for your company.

Human to Human - a new era of marketing?

This might be the end of boring campaigns that lack a human voice. The newest projections show one prevalent motif – the nearest future will belong to marketing communication with a human at their front. Forget about B2B and B2C – start working on Human to Human market.

10 reasons for writing a company blog

A company blog is a very popular form of inbound marketing. It allows for new marketing solutions to be used and is a much better idea than banners, sponsored articles or CPC campaigns. This type of marketing is a great way to promote your products and services. If you have an enterprise, you should write a blog about it. Here are 10 reasons why!

10 tips for an effective cooperation with bloggers

For a long time, the blogosphere was shunned and disdained by many companies. Marketing departments were afraid to work with influential but unpredictable authors who are hard to track. Nevertheless, bloggers worked hard to gain trust and proved that the content they create can compete with the traditional media outlets. They became professional business partners and an important element of any marketing campaign. But to ensure the cooperation goes well for both sides, you should remember a couple of things.

5 examples of an effective native marketing campaign

Internet marketing boom is still present in the advertising business. Numerous entrepreneurs had to become familiar with the new way of promotion and to understand it. Facebook page, AdWords, banner ads, SEO or advertorial are some of the examples of new marketing. This in turn led to an overabundance of advertising on the internet – we were buried in huge displays, pop-ups which caused user irritation to reach a critical point.

Context marketing - how to bring content marketing to the next level

“Content is king, but context is God” – that's one of the most quoted sentences of Gary Vajnerchuk (“Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World”). How to include a marketing message in context? It is not easy, especially if we know that context marketing has nothing in common with context advertisement...

Google Analytics for beginners

SEO activities cannot be completely realized without analysis of website traffic. You simply cannot evaluate the effectiveness of your actions if you are not checking this data. Google Analytics is a free tool which will help you analyze website traffic from different angles. Although it is free, Google Analytics is a very complex tool. Read on if you would like to learn how to use it.

Free tools for creation of infographics

One of the easiest ways to get a link is the creation of engaging content - something that users gladly share with others. Although this sounds like a repetition of what the biggest SEO expert - Matt Cutts - has said time and time again: "Build quality content", it is basically true. Infographics, which is what we are talking about, have become a very popular solution for SEO and content marketing.

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