What is happening in the SEO market in Brazil?
SEO and content marketing in Brazil has the same relevance as anywhere in the world. They are extremely significant for search engines to define a better rank for websites. Although, there is still a lot of misinformation and the use of techniques that should have fallen into disuse. It leads many people to think that content marketing is quick and easy, which is not true. A good strategy requires a lot of knowledge about SEO, content marketing, and digital PR which in the end takes time and money.
How they do it?
In Brazil, there are link exchanges and a lot of guest posts. Companies have people responsible to search for websites and make proposals to them. It is common to see activities of exchange and selling links on Facebook, Whatsapp, or Telegram groups. But the customers want to invest in the strategies of press relations. Even though the requirements for publishing an article are the same, customers are concerned with Page Authority, Domain Authority, and if it is going to be a do-follow link.
Peculiarities of the market
According to Flavia, CEO and founder of Experta Media, “professionals are becoming more and more aware of the factors that encompass decision making, monitoring and measurement of link building and content creation. Therefore, the trend is the search for companies and professionals that can transparently prove the values and results.” In the future, we will see this market become more professional, “which means increasingly strategic work, aligned with good strategies to build relevant content, which leads to the inclusion of professionals such as journalists and public relations in this area”.
However, Brazil still lacks tools that can help them with SEO and content marketing activities. There is not a tool that understands the necessities of the market and there is not an adaptation for the Portuguese language having in mind the peculiarities of the market. There is a lack of good and unique content and these tools do not invest in education and divulgation of their services.