Reports And Traffic Analysis

Free reader traffic and engagement metrics for published articles.
Sign up for free
Metrics provided by our WhitePress technology
give you access to information
unavailable in other systems.
Just click, that's all!
To access the stats module, you need only one click and all available data can be seen in the WhitePress Control Panel.
Full and reliable data
We analyze popularity and traffic sources to eliminate spam and verify publishers' promotional efforts. We gather real engagement data and deliver comprehensive reporting in one place.
Free access
All articles published by WhitePress give you access to performance reports in HTML, XLS, and PDF formats free of charge.
WhitePress tracking scripts are safe and secure - asynchronous execution does not slow content load times, our platform is reliable at scale with significant spikes, and our scripts leave a minimal footprint.
Information in our Reports
Unique Visits broken down by mobile / desktop
Impressions over time with configurable time periods
Hourly Visit Breakdown
Audience countries and browser languages
Audience breakdown by OS and browser
Most popular referrers by domain
Detailed referrer URL breakdown
Reader Engagement - Time Spent Reading an Article
The WhitePress tracking script sends a heartbeat to the stats server once every few seconds to indicate the user is still on the article's page.
This way, engagement stats are more reliable!
Most analytics solutions on the market (e.g. Google Analytics) are unreliable for time spent on the page.
User Behavior
Google Analytics*
  • User stays on the site after leaving the article
  • User closes the browser after reading the article
  • User goes to another site after reading the article
WhitePress
  • User stays on the site after leaving the article
  • User closes the browser after reading the article
  • User goes to another site after reading the article
* for default GA code implementation used by most web sites.
More than 4,300 websites, 4,300 influencers, 60 journalists. One Platform.
Sign up for free
Reliability and Referrer Validation
You can trust our information - the Alerts module ensures credibility.
Alert 1
WhitePress Monitoring - Execution Triggers
The WhitePress platform monitors tracking script execution and validates proper script installation. If something goes wrong, our customer service contacts the publisher to resolve an issue.
Alert 2
Identification of Fake Traffic Sources
The WhitePress platform monitors incoming traffic and cross-checks against a constantly-updated blacklist of automatic traffic-generators, excluding fake traffic from the article's metrics.
Alert 3
Independent Analysis by the Marketer
The WhitePress platform exposes referrer IP addresses, tracking script executions, and visit times to facilitate your own independent traffic analysis.
Any questions? Just ask: